Climate Founder & CEO · Activist · Author · Communications Specialist

Frida
Berry Eklund

Globally recognized public speaker, author and co-founder of several climate initiatives, including the Swedish citizen climate-data NGO, Klimatkollen, the global coalition Our Kids' Climate and climate tech company, Unearth.

My work centers on AI, parent-led campaigning and public engagement for climate action. Why? The earth's systems are unravelling on our watch – and we are the only ones who can save us. By helping to translate complex climate data into accessible narratives, I hope to play my part in creating strong movements that can challenge the current path, and build what comes next.

I write frequently about climate in relation to AI, politics, civil society, open data and parenting. I was awarded the Swedish Bookfair Educational Prize in 2020 for my book Talk to Children About Climate (Natur & Kultur) helping shape the conversation on how to support children in the climate crisis. My new book: A Climate Handbook for Schools is due out August 2026.

I currently run Swedish NGO, Klimatkollen and startup company Unearth, having worked on climate communication and advocacy for 20 years for Oxfam International, Global Campaign for Climate Action, Våra barns klimat and Westander PR Agency.

I am a nominated EU Climate Pact Ambassador (2024) and trained Climate Reality Leader (2019), as well as been recognised as one of Sweden's top 20 most influential voices in sustainability (Aktuell Hållbarhet 2026).